Of course! That’s what social media is there for. Unlike review sites, which sometimes seems to be the stomping grounds for consumers to tear down stuff they don’t like, social media is effective for getting people to talk about the things they like and are passionate about.

We’ve progressed a lot from the time when word of mouth was the only way for people to get information from their friends. Now word of mouth has expanded into the vast world of social media. If your business isn’t taking advantage of this world, and your competitors are, you’re going to have a tough time keeping up.

Customer reviews are a good thing for your business. However, they could be a bad thing if you do not stay on top of what is being said about your company on review sites. Not only that, but responding to reviews will give your business a positive image, as well as help you get to the bottom of customer service issues you may not have been aware of.

Letting your competitors grab your share of the local market could end up being a huge and costly mistake; one way to avoid this is to ensure that your overall image online is a positive one that truly builds trust in your brand.