Like we said earlier, ONE NEGATIVE REVIEW can seriously hurt your business.

Heck, they might even sink your whole ship... That is, unless you have positive reviews to counterbalance them.

Positive reviews are the real key to the whole customer review world. Consider a negative review like lead, a very dense substance, and positive reviews as cotton. You will need a whole bunch of positive reviews to outweigh one or two negative ones.

Don’t despair over a few negative reviews.

Everyone expects negative reviews when they read customer review sites - they’re just a reality.

A few bitter people will always write nasty things about companies, regardless of their actual experience.

All you can do is focus on getting as many positive reviews as you possibly can.