“Social Proof” is a concept psychologists have used for a number of years to explain social interactions: Read More on Wikipedia

General idea is that people tend to look to the actions of others when deciding how to act in a certain situation. So, when people around you are shaking hands as a greeting during a business meeting, you might be disinclined to kiss them on the cheek. However, if you’re in a culture where kissing on the cheek is a proper greeting, and you see people doing it, then kissing on the cheek has been “proven” to be the correct action.

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Customer reviews have existed for practically as long as print media has been around. Everything from Consumer Reports to the book reviews in the Sunday Newspapers; these are all forms of customer reviews.

However, customer reviews weren’t viewed as their own marketing force until the Internet came along.

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The websites that host consumer reviews are almost too numerous to name. But here are the biggest review sites with the most reach for local businesses.

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The first thing that any business should do is to Google its own business name. Click through the first few links that pop up about your business, just to get a feel for the type of things being said about your company.

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Absolutely! If you have legitimately satisfied your customers, then why shouldn’t you ask them to write a customer review for your business?

As long as you’re doing your job, satisfying customers, giving them a positive experience with your business, then your customers would probably have no problem writing about it.

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There are numerous places where you can share your positive reviews. You can try posting them in your establishment. A printed out customer review shows potential customers that you value your relationships with your customers, and that you are committed to providing them with a great product or service.

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Like we said earlier, ONE NEGATIVE REVIEW can seriously hurt your business.

Heck, they might even sink your whole ship... That is, unless you have positive reviews to counterbalance them.

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No, you should respond to the positive as well.

Always respond to your negative reviews. You want to show your customers that you care about them. And if they had a bad experience at your establishment, then you should ask them what you can do to do better next time. Maybe it’s a simple fix - a simple fix that ill save you customers in the future.

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Of course! That’s what social media is there for. Unlike review sites, which sometimes seems to be the stomping grounds for consumers to tear down stuff they don’t like, social media is effective for getting people to talk about the things they like and are passionate about.

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