GETTING READY

• Create a Google My Business account for your business. Google My Business is by far the most important directory because Google pulls reviews from it and prominently displays businesses in its search results pages.

• Identify the most popular online review sites in your country such as Facebook, Yelp or Yellow Pages. Write them down here:
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• Actively search for directories in your industry (eg: Trip Advisor in the Travel Industry). Write them down here:
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• Claim your listings and create detailed business profiles for each of the national and local directories you listed above.

ONGOING TASKS

• Develop a 5-star culture. Adopt a customer service-oriented mindset and start listening to your customers to find out what’s important to them. Train your team in the art of customer service and the importance of reputation.

• Ask customers to leave reviews and tell them which sites you prefer.

• Make it easy for customers to leave reviews by using online review forms, customer review cards, QR codes, or in-office computers.

• Maintain records of all reviews you collect and post so that you can prove that your reviews are authentic.

• Add a dynamic feed of your 5-star reviews to your website and Facebook Page using a Reputation Marketing Platform.

• Add all your reviews to your website and implement Google’s rich review snippets.

• Include reviews in all of your marketing materials including electronic and printed sales materials.

• Proactively monitor your reputation.

• Respond promptly to reviews.