These days, competition between businesses for new customers is more intense than ever. Ignoring your online reputation would be a critical mistake and basically handing your competitors the lead.
If you are ploughing all of your time and money into advertising, promoting your business, networking, etc. but are ignoring your business online presence then all your positive efforts could very possibly go to waste.
If your business is being falsely portrayed online, you could be unknowingly cultivating a negative online reputation. You could be losing out on potential customers and you might not even realize it because of your bad online reputation.
You have to take control and know when to get help for improving your online reputation so that you can make sure your business is being accurately and fairly represented by the content that’s floating around online.
Ignoring your online image will certainly lead to your competitors getting more leads, customers, and sales.