With the Internet being a major source of information, it is also becoming the go-to place for sharing feedback and reviews about almost anything. Now, more than ever, customers are flocking online to share their latest experiences with businesses whose products and services they have tried.
Customer comments can literally cripple a company’s ability to generate new customers – especially if there are multiple negative comments and hardly any positive comments…
You may be thinking, “Do our potential customers really care about what is being said about us online?” The simple answer is, of course they do.
In life, and especially in business, first impressions mean everything.
It’s all about research. Knowledge is power and the more you know regarding what is being said about your business online the better.
Knowing where you stand is the best starting point; as in knowing if there’s anything that needs to be improved in order for your online reputation to be the best it can be.
If you know there are already some negative comments or reviews out there, to be honest, there isn’t much you can do about the reviews themselves. You can’t necessarily change anything that was written about your business in the past but there is A LOT that you can change regarding how you want your online reputation to be seen in the future.
If you don’t take control and protect your online reputation, then you’re letting other people do it for you. Remember, this is your business and you need to take a proactive approach so potential customers or clients find more of what you want them to read about your company and less of what you don’t.
These days, competition between businesses for new customers is more intense than ever. Ignoring your online reputation would be a critical mistake and basically handing your competitors the lead.
Honestly, you can’t make bad-hearted customers, past employees or competitors looking to slander your reputation take down these reviews. But you can fight back! False negative reviews and comments can really hurt your business and result in losing potential customers.
Reputation-Marketing.com helps Small & Medium Businesses, Franchises, Large Businesses with multiple locations, to get a competitive advantage by marketing their excellent offline reputation online.