If you really think a competitor is the main source of the negative comments, chances are you have little recourse unless you can prove it. If you do have evidence, you might have a case for slander or libel. If you can’t prove it, then you’re stuck with combating the negative comments with more positive comments that are higher ranked.

Throw your resources behind Reputation Marketing. The one thing you don’t want to do is get into a back and forth battle with your competitors. Don’t sink to their level, especially if you don’t have proof that they are the culprits of the bad things being said about you.