As a business owner who is constantly looking for more customers to come through the door, your reputation has never mattered more.
Unprecedented amounts of commerce is happening on the Internet, which means companies that have poor reputations will be completely looked past by discerning consumers.
Monitoring and responding to negative comments and reviews should be an ongoing process at your company. Never let it get so bad that you have a bad reputation in the first place. Change your internal processes as soon as new customer service issues are identified so it never happens again!
However, if that ship has already sailed, there are some questions you are likely to have about repairing your online reputation.
Bad Reputation: How to Fix it?
The first step in fixing your reputation is to assess the damage. You can’t begin to fix your reputation if you don’t know where your reputation currently stands.
Almost every business will have something negative said about them online, it is inevitable.
You can never please everyone. That being said, you shouldn’t have a mostly negative reputation; and if you do, you should start to consider the best way to make it more positive.
Finding out what people are saying about you is one of the things you should almost constantly be doing.
The reason why that is true, as you’ll read in the questions that follow, is that you need to be there to counteract those negative comments with positive ones. Prevention is always the best step in addressing these issues.